SEARCH ENGINE OPTIMIZATION

A process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs). It specifically reference Non-Paid SERP ranking.

Targeted:Keyword Phrases

Basic Elements:
On site Optimization
Off site Optimization

OTHER TERMS USED TO DESCRIBE SEO
These are popular terms
1. Search Engine Marketing(SEM)
2. Search Engine Positioning (SEP)
3. Internet Marketing
4. Website Marketing
5. Website Promotion

LASTLY SEO IS HOT

Companies in a competitive keyword arena not addressing this issue may lose business and market share.

SEO – WHY

1. Reach : Almost 80% of internet users rely on search engines and directories to find the information they need.
2. Accessibility: SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in top ranking.
3. User Friendly: SEO will make a site more user friendly when accomplished properly.
4. Location : It is common practice for internet users to not click through pages and pages of search results. So high rank is essential for directing more traffic towards the site and grabbing visible market share among potential customers.

BENEFITS OF SEO

1. Reduced Marketing Costs
2. Lowest cost form of Search Engines traffic, Cost may decrease over time.
3. Branding value
4. Long term growth in site visitors
5. Increased sale or leads
6. Provide high level of credibility.
7. Broad coverage on potentially every search engine world wide.
8. 60% Search Engine screen devoted to natural ranking.
9. Savvy searchers have higher regard for natural ranking (consider them editorial endorsement)
10. Broaden your market and target a wider coverage cost-effectively
11. Steady increase in search engine traffic with long term effect
12. Increase quality of search engine traffic
13. Improve business conversions and sales leads
14. Improved Revenue and ROI
15. Reduced Acquisition cost

SOME REASONS TO PERFORM – SEO

1. Major Search Engines attract more distinct visitors than almost any other websites.
2. 85% of all internet user sessions involve someone browsing a search engine.
3. Research has shown that users friendly ever go beyond the top 30 search engines ranking for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
4. Consumers use search engines to locate and buy goods or to research many decision.
5. 68% of people using search engines use two or more words in their search strings.
6. People finding your site via Search Engines are more qualified targets for your products and service they search for what you offer.

HOW DO SEARCH ENGINE WORK

Crawler based Search Engines accomplish three basic tasks.
1. Crawling the internet.
2. Indexing content and links
3. Ranking of Algorithm

CRAWLING

1. Every crawler based search engines has its own spider (also called the crawler)
2. The spider visits a web page reads it to classify its contents and then follows links to others pages within the site.
3. Depending on the search engine and the sites content the spider returns to the site periodically to look for changes
4.Crawlers are software. Search Engines sends out and gather information. It crawls the links of http:// spider follow the crawler and takes snapshots, bring the information excluding stop words.

THE SEO PROCESSED/INTRODUCED

1. SEO process is not about tricking the search engines.
2. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration and making adjustments to better present your page. You can improve your rank for a search term.
3. There are a large variety of methods to perform SEO. Every step and process depends upon the niche and requirement of the website.
4. Basic formula of ROUX of the SEO process can be broken down to two parts.
A. On Site Optimization
B. Off Site Optimization

Analysis, Research and Consulting
1. Semantic Analysis
2. Keyword Analysis
3. Website Analysis
4. Position Monitoring
5. Competitive Analysis
6. Industry Analysis
7. Log File Analysis
8. Visitors Behaviors Analysis
9. Goal Assessment
10. Website Auditing
11. Analyzing Existing Promotional Activities
12. Consult on maximizing page conversions
13. Website code / Graphics analysis
14. Web Site Architecture Assessment

On-Site SEO

1. Original and Attractive Title
2. Attractive Description
3. H1 / H2 tags
4. Image Alt Tags
5. Content Fixing
6. SEO Copywriting
7. Robots.txt
8. Sitemap.xml
9. Static Sitemap
10. Breadcrumb
11. xhtml/w3c Validation
12. Browser Compatibility
13. Page Size and Load Time
14. Canonical Issue Fixing
15. MOD Rewrite
16. Duplicate Content Fixing
17. Broken Link and 404
18. IP location
19. Spider Simulation
20. Google Analytics
21. Google Webmaster Central
22. Script Optimization
23. XML RSS Feeds
24. Spider Friendly Navigation
25. Source Code Optimization
26. Pod Casting
27. Search Engine Reputation Management (SERM)

Off-Site SEO
1. SE Submission
2. Directory Submission
3. Article Submission
4. Blog Submission
5. Social Bookmarking
6. Social Networking
7. Video Submission
8. Blog Commenting
9. Forum Posting
10. Content Submission
11. Press Release Submission
12. One way Linking
13. Reciprocal Link Building
14. Three Way Link Building
15. Web Page Creation
16. Photo Sharing
17. Link Wheel Creation
18. Classified Submission


Weekly and Monthly Reporting
1. Pre SEO Report
2. Report Summary
3. Daily Activity Report
4. Link Building Report
5. Link Popularity Report
6. Keyword Ranking Report
7. Traffic Report
8. Visitors Tracking Report
9. ROI Reports

PPC Campaigning Service

1. Keyword Analysis
2. Keyword Matching Strategies
3. Improving CTR
4. Improving Ad Position
5. Improving Quality Score
6. Landing Page Optimization
7. Roi Calculation
8. Budget Optimization
9. Ad Rotation

Additional Service
1. E-mail Campaign
2. Viral Marketing
3. Network Marketing
4. Google Optimization
5. Yahoo Optimization