Google Webmaster Tools Cleans up with Dashboards, New Navigation and A Lot Of

Google announced on the Webmaster Central blog that they need cleaned up Google Webmaster Tools.

The three changes include:

A. Updated Dashboard

B.  New Left Hand Navigation

C. Home Compact View

Here is an image of the revised dashboard:

The new navigation was modified to be a lot of representative of the content and tools at within the portal. Google explained:

Configuration: Stuff you configure and customarily don’t modification fairly often.

Health: Where you look to form positive things are OK.

Traffic: Where you attend perceive how your website is doing in Google search, who’s linking to you, where you'll be able to explore the information about your website.

Optimization: Where you'll be able to notice concepts to boost your website that permits us to higher perceive and represent your website in Search and alternative services.

After a 9-Week Gap, Google Updates Its Panda Algorithm with Version 3.2

There are confirmed reports of a new algorithmic update by Google, termed as Panda 3.2. The last Panda update (3.1 version) happened on November 18, 2011. So, Panda 3.2 is the first in line this year. Though Google says it was a minor update (merely data refresh), webmasters are pointing out both losses and gains in their search engine rankings.

Yes, it’s been nine weeks since Google updated its Panda algorithm last. Though rumors spread about a new Panda update during the holiday season, Google tweeted that no major Panda update will happen until next year (i.e. 2012), a holiday present to webmasters in a way.

Wait, what’s a Panda Update?

The Google Panda update derives its name from Navneet Panda, a Google engineer (a Ph.D. in computer science from the University of California, Santa Barbara) who made the entire Panda thing possible.

Google Panda is based on an algorithmic update that utilizes artificial intelligence (AI) to differentiate between wheat (high quality sites) and chaff (poor quality sites). During a Panda update, human quality tester’s grade hundreds or thousands of websites in terms of quality, design, time on site, website speed etc. Previous ranking factors like PR (Page Rank) have, therefore, been sidelined. Google Panda updates usually occur at the interval of every 5-7 weeks.

Panda Updates That Have Happened So Far

Google announced its first major Panda algorithmic update in the month of February last year. Since then, it’s updated the Panda ten times, 9 in 2011 and 1 this year. Let’s have a look at all of these updates.

* Panda Update 1.0: Feb. 24, 2011

* Panda Update 2.0: April 11, 2011

* Panda Update 2.1: May 10, 2011

* Panda Update 2.2: June 16, 2011

* Panda Update 2.3: July 23, 2011

* Panda Update 2.4: August 12, 2011

* Panda Update 2.5: September 28, 2011

* Panda Update 2.5.1: October 19, 2011

* Panda Update 2.5.2: October 13, 2011

* Panda Update 2.5.3: October 9, 2011

* Panda Update 3.1: November 18, 2011

* Panda Update 3.2: January 18, 2012

Webmasters can expect many more updates this year, whether minor or major. Google plans to implement as many as 500 changes to its ranking algorithms every year. And Panda 3.2 (the latest one) is only one of them.

What Google Aims to Do via Panda Updates

Good quality and bad quality content continues to appear all the time. What the Google Panda, therefore, aims is to provide people with the most relevant results (solution) to their queries (problems). Most of the algorithmic updates are barely noticeable. However, Panda updates are pretty prominent. And webmasters can notice them as soon as they evaluate their website statistics.

Creating a healthy web eco-system is Google’s top priority. When major improvements are made, low quality sites lose their rankings while high quality sites start appearing at the top of search results. Google strives to deliver high quality content (pulled in from wonderful websites from across the world) to users as they enter queries into its search engine. In short, a Panda algorithmic update is an excellent way to reward websites that produce valuable content.

How does writing articles not run into the problem with duplicate content?

• Articles are the same as news. They come under the rules that apply to “syndicated content.”

• They are both 100% white hat and search engines understand that both articles and news are created for the purpose of “syndication.”

• Genuine articles are “written” to be published across many Web sites and they will never be penalized for duplicate content.

• Duplicate content penalties primarily are triggered by people who may, for example only use the same content over and over just switching out a few keywords but not really writing anything that is original.

• In short, some people are attempting to use the same old content over and over without ever really creating anything new or original.

• If you are looking for short cuts, or grey area stuff, then your articles will definitely be penalized by the search engines.

• But if you want more proof that search engines believe in and support ”article distribution” and understand the value of “syndication,” then check out the Search Engines “Creative Commons Areas.”

• Both Yahoo and Google have Creative Commons areas where they not only will accept your articles but they encourage others to ”search for” and “use your original articles” so long as they follow the terms and conditions under the creative common license.

• “If” article marketing was “duplicate content” or truly deemed as Spam, then why would the search engines themselves be offering up and also encouraging you to publish other people work?

• Writing genuine, high quality articles will never get you penalized for “duplicate content” as long as you are doing it correctly. The search engines understand that both “articles” and “news” are fresh content that is meant for syndication.

WHO AM I

I am Mayavan Working as a Senior SEO Analyst in OPENWAVE COMPUTING SERVICES Pvt. LTD - Indian based Web Development Company Provided Web Development and Web Design Company in Nungambakkam, Chennai - TN, India. I am having more than 3+ years experience in SEO.

PROFESSIONAL SUMMARY:

As a SEO Analyst:

• Having more than 3+ Years experience in Search Engine Marketing (SEM).
• Specialist and focusing in Search Engine Optimization(SEO).
• Domain Name Selection (With Keywords)
• Website Analysis and Research
• Keyword Research
• Competitor Analysis
• Content Optimization
• Adding Hyper Links in Content
• Page Load Time Check & Optimization
• Anchor Text Optimization
• Adding Title Tag
• Adding Meta Tags (Includes Description & Keyword Tags)
• Image Alt Attribute Optimization
• Adding Google Analytics
• Header Tag Optimization
• Search Engine Friendly Sitemaps Creation
• Broken Links Correction
• Adding Site to Google, Yahoo and Msn Webmaster Tools
• Robots File Creation
• Optimization of External Links
• Software Tools for Keyword Research: Google – Keyword Tools and Web CEO
• RSS Feed Creation
• Canonicalization Error Correction
• Web Tracking Tools: Google Analytics
• Link building - Search Engine Submissions, Directory Submissions, Article Submissions, Press Releases, Blog Commenting, Forum posting, Social bookmarking, Social Networking, Online Content Upload, Web Page Creations, Blog Creation, Micro Blogging, Pligg Submissions, Wiki Creations and Submissions, Classifieds Submission, Groups Creation, Use of Question & Answers, RSS Feed Submission, Photo Sharing, Video Sharing, Podcasting, Link Wheel Creations, Link Exchange (Reciprocal, Three Way).
• Getting Back Links from Relevant Sources
• Current SERP Rank Analysis
• Research for Traffic Generations

EDUCATIONAL QUALIFICATION:

M.Sc (C.S) (2006 - 2008) - Jamal Mohamed Arts and Science College (Autonomous), Trichy Affiliated To Trichy Bharathidhasan University - 75%

B.Sc (C.S) (2002 - 2005) - Meenaakshi Ramasamy Arts and Science College, Thathanur Affiliated To Trichy Bharathidhasan University - 61%

H.S.S (2000 - 2002) - Government Higher Secondary School, Sendurai Successfully Pass State Board Examination - 60%

S.S.L.C (1999 - 2000) - Government Higher Secondary School, Sendurai Successfully Pass State Board Examination - 65%

Squidoo Lens and HubPages for Boosting Search Engine Rating, Affiliate Advertising and Web Site Visitors

Most of you've gotten already heard in regards to the Squidoo lens and HubPages. If in case you have not, you should be lacking out the highest web advertising technique over the internet which is on the market for you for free. Frankly speaking these are the two fabulous sites that can assist you increase your website traffic. Also it helps you effectively in boosting up your website ranking in major search engines like google and yahoo and help in search engine optimization (search engine optimization).

Squidoo lenses and HubPages are the two different sites owned by different people. But these are similar in working and benefit you similarly. More or less these are ideal for selling your on-line business. These websites must be tried by each web marketer and on-line enterprise proprietor simply because these are free and supply you nice benefits.

How Squidoo Lens and HubPages Assist Boosting Search Engine Rankings

To start with as these are the free websites that anybody can be a part of, increasingly enterprise individuals, marketers, bloggers and webmasters are getting attracted in the direction of these sites. These are the sensible sites that assist you get the fast a method backlinks for you for free.

In the event you can write effectively on your niche you'll be able to be a part of these sites and earn the liberty of inserting your web site hyperlinks on their pages. These are the websites which can be listed extremely on engines like google, your content pages also get indexed fast within a week or less.

Squidoo is the 7th ranked website according to Google. And similar is the ranking of HubPages. Due to this reason more and more people are getting attracted towards these sites to promote their products, services and online business.

Squidoo Lens and HubPages for Affiliate Marketing

If you have tried out marketing your business online through article marketing, you could remember that a lot of the article directories out there do not will let you add your affiliate links to their site. But this is not the case with Squidoo lens and HubPages.

Squidoo lens and HubPages permits you to add your affiliate links to the pages and thus helps in enhancing your profits via affiliate marketing. This is the main reason why more and more people are getting attracted towards these websites and getting success in affiliate marketing online by means of these two sites.

Squidoo lens and HubPages for Boosting Web Site Visitors

Could also be you may have tried out lots of the strategies and methods to boost up your site traffic through real ways. However you probably have not but seen any optimistic outcomes Squidoo lens and HubPages are for you. You may write distinctive and contemporary content material for these websites and publish them with your individual links to get the higher search engine rankings.

When you make your pages engaging you'll be able to effectively improve the prospect to get more web site site visitors by means of these sites. Efficient writing will encourage your readers to click on in your web site hyperlinks and you will get increasingly traffic .

As a author it's also possible to study lot of issues from these sites. With the nice article writing abilities and a few key phrase analysis you may write efficient article that's wealthy in keywords.

These are the websites that additionally present you the tremendous particulars in regards to the site visitors you get to your pages and thus provide help to to get thought about how you might be growing.

Image Optimization Techniques

Search bots cannot index or read pictures and images. If you own an e-commerce or images in site, image optimization will form a fundamental part of your Search Engine Optimization approach.

Image optimization techniques to use while performing SEO on your website: There are few suggestion from my side given below keep in mind before posting images on your website.

* Add Keywords In The File name: Use keywords in your picture name. This is one of the finest technique for image optimization. Do not add white space and special typeset in your picture name as they will be programmed. Use hyphens to separate the keywords in the image name.

* Add Alt Tags: Search engines cannot read an image, but they can read the alt attribute included in the image tag. Make sure that you include keywords in the alt tag of every image. Do not use the same keyword for all the images on the web page.





* Use Relevant Anchor Text: If you are linking to another page on your site using an image, add an appropriate anchor text. Include keywords in your anchor text.

* Reduce the Image Size: Make sure that the images are not heavy, but load quickly on the site. A slow loading image does not give the right impression about your site. You need to keep your site loading time to a bare minimum as it affects the ranking in Google to some extent.

* Surround the Image with Text: It is not a good practice to congest a web page with too many images. Always add a little text along with your images, if only a few lines. This will give the search engines more information to crawl and index.

* Name the Image Folder Appropriately: Wordpress has a default folder called uploads, for saving all the uploaded images. You can change the name of the folder and make it keyword rich. Henceforth, every time you add an image to your Wordpress blog, your image file name will be searchbot-friendly.

* Include the Title Tag: Title tag helps you add meaningful information to the image. This is helpful particularly for a site containing a lot of images.

* Add Images to Sitemaps: Google indexes billions of images every day. Help Google find the images in your site by adding them to the sitemap. You don’t need to create a new Sitemap; you can just add information on images to the Sitemap you already use.

Use these image optimization techniques to better rank on all the engines and drive more traffic to your site. Images are an integral part of a website. Not optimizing the images will result to the loss of valuable ranking and traffic to the site. Image optimization is a must and should be a part of your SEO strategy.

Instant SEO Analysis Factors

Usually Project Managers assign a task to check SEO status of a site and they will come back in 10 to 15 mints for the response. Is it possible to check SEO status of a site in 15 mints? I hope, Most of the SEO's will say No. However i would say YES.

SEO's might face the same problem while attending an interview, interviewers might ask you to analyze a site for 5 mints and requests to explain positive and negative factors of the site. There is a possibility to check all these factors with the help of few free tools.

Following are the list of respective factors which needs to be analyzed for a quick review:

Basic SEO Factors for Instant Analysis:

* Domain Extension

* Page Loading Time

* Page Rank

* Alexa Rank

* Google, Bing & Yahoo Indexed Pages and Back Links

* Domain Age

* Canonical Redirection

* Title & Meta Tags

* Header Tags

* Image Tags

* Xml sitemap

* Html sitemap

* Robots.txt

* Google analytics account

* Google webmaster tools account